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Director of Marketing

Primary Role Responsibilities:

* Develop and maintain strategy that positions velofix as a disruptor and industry leader

• Responsible for managing marketing initiatives through all aspects of the branding process

• Work directly with CEO to help build and execute the budget and brands marketing plan

* Build a Marketing Team to support company growth plans

• Work with Leadership Team on all digital strategy and execution of all social & digital marketing

initiatives

• Help drive strategy in the digital landscape including Content, Influencer, Social, Segmentation,

Retention and Loyalty

* Manage PR Agency and drive Media activation

* Understanding of Direct To Consumer marketing

• Have a deep understanding of, and passion for, marketing outdoor lifestyle and ensuring that all

messaging is on brand and driving market trends

• Drive creative content creation and campaigns based on consumer and market insights

• Create and execute digital go-to-market plans to tie all digital marketing efforts together, including

social, e-commerce and retail

• Help drive incremental sales of the eCommerce business through digital and social campaigns

• Conduct market research through social media and influencers

• Experience working with Salesforce

• Lead all social media initiatives including building a social content calendar and strategy for

increase in engagement and customer bookings

• Manage all social, consumer and media assets and create excitement around the velofix brand by

appropriate use of imagery, voice and messaging

• Build strategy and execution of Ambassador marketing program

• Serve as the main liaison between velofix and our key Suppliers

• Track ROI across social, digital and e-commerce initiatives; identify wins and areas for growth

• Develop action plans and calendars for events, from concept to execution

• Work with the Procurement Team to ensure marketing campaigns align with key product initiatives

• Manage Website, Newsletters and customer communication

* Event Management

*velofix is an Equal Opportunity Employer. All qualified applicants will receive consideration for

employment without regard to race, color, gender, national origin, religion, age, disability, sexual

orientation, gender identity, protected veteran or military status, marital status, pregnancy (including

unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic

information and any other characteristics protected by law

Requirements for Role

• Qualified candidate will have a minimum of 5 years of experience in a similar Marketing role.

• Experience with digital marketing and social media programs

• Must understand brand building and be able to execute across channels

• Ability to work with partners and to efficiently own content management

• Experience with Salesforce

• Proficiency in Google Analytics and Social Tracking Tools

• Ability to execute plans with a speed of a start up culture

• Experience managing calendars, scheduling projects, and producing photo/video content

• Bachelor’s Degree in related field preferred.

* USA or Canada Office location

www.velofix.com

Contact – inquiries@velofix.com


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