Mechanics Cory Farrer - Owner Operator close Cory Farrer - Owner Operator Cory is a veteran of the bicycle industry, having owned successful brick-and-mortar bike shops for over 10 years in Marin and San Francisco. He has been a bicycle service professional for over 30 years. He is an expert and has trained dozens of others in all aspects of bicycle retail, including assembly, maintenance, wheel building, bike fit, sales, and service writing. He spent many years racing mountain bikes and working as a bicycle messenger in Los Angeles in his twenties and these days lives in Cloverdale, CA enjoying riding on the mountain, the road, any combination of the two, or just around town with the kids any chance he gets. Cory prides himself on delivering outstanding customer experiences.