velofix Wine Country

California Wine Country is famous worldwide for its year-round great riding and its vibrant culinary scene. For a cyclist, there’s no better place to be. Whether you’re visiting or lucky enough to live here, our velofix Mobile Bike Shops are here to help with all your cycling needs.  We offer the full spectrum of bike services including assembly, maintenance, certified bike fitting, and sales of bicycles, parts, and accessories.

What really sets us apart is that we come to you wherever you choose, at your convenience, so that you can spend more time riding and less time driving around with your bike on your car. And for corporate customers, we offer fleet sales, maintenance packages, and employee benefits programs.

Velofix Wine Country is an independently owned and operated local business.  Look for our vans supporting the community out on the road and at events all across Sonoma and Napa counties.

velofix Wine Country Store

The Wine Country Store in Cloverdale is a showcase for the Velofix experience with focus on service, offering repair and maintenance, a professional fit studio, demo and rental bikes, self-guided tour packages and maps, group rides and events, in addition to bicycle, clothing, and accessory sales from select Velofix partners.

Cloverdale is ideally situated for touring the California Wine Country by bike, located along the Russian River with quick access to the major wine appellations of Sonoma, Napa, and Mendocino Counties.

If you are staying in Sonoma County, we also offer delivery and pick-up of your rental bike through our Velofix mobile service. Contact for more info or to book your rental.

The velofix Wine Country Store is open by appointment, email Cory at to book.


Cory Farrer - Owner Operator


Cory Farrer - Owner Operator

Cory is a veteran of the bicycle industry, having owned successful brick-and-mortar bike shops for over 10 years in Marin and San Francisco. He has been a bicycle service professional for over 30 years. He is an expert and has trained dozens of others in all aspects of bicycle retail, including assembly, maintenance, wheel building, bike fit, sales, and service writing.

He spent many years racing mountain bikes and working as a bicycle messenger in Los Angeles in his twenties and these days lives in Cloverdale, CA enjoying riding on the mountain, the road, any combination of the two, or just around town with the kids any chance he gets.

Cory prides himself on delivering outstanding customer experiences.