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velofix Eyeing Global Rollout

VANCOUVER, British Columbia (BRAIN) — Mobile bike repair franchiser velofix has hired Ward Grootjans, a former Canyon Bicycles executive who will focus on velofix’s global growth.

Grootjans, who joins velofix as vice president of global business development, will be based in the Netherlands. At Canyon, he mainly focused on international business development and sales.

velofix currently has more than 50 franchises operations in North America. Grootjans will focus on global rollout and on building velofix DIRECT, a direct-to-consumer bicycle delivery and assembly program for bicycle brands.

“The last five years I was part of revolutionizing the bike industry by building a global bike brand that sells direct-to-consumer,” said Grootjans. “To be a leading brand in the bike industry it’s necessary to be truly customer focused. I learned about velofix and was impressed by the concept. After meeting the t eam, seeing their professionalism, enthusiasm and personalities, I realized that t hey will change the bike industry. I am happy to bring my experience to their customer-centric revolution.”

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