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velofix hires Donny Perry as SVP Retail Strategy & Operations

velofix, the largest Bike Shop network across North America, is excited to announce that Donny Perry will join the company as Senior Vice President of Retail Strategy and Operations.

Perry will be responsible for implementing the strategic direction of the company, the ongoing expansion of the brand in North America, opening a new office in Austin, Texas and launching corporately owned Mobile Bike Shops in locations across the US.

“We are very excited and proud to add a leader with Donny’s experience, talent, and vision,” said velofix CEO and Co-Founder Chris Guillemet. “We are confident that Donny is the right person to help lead velofix into the future, transform how cyclists service their bikes and interact with brands, while continuously improving our culture and making velofix the best place to work.”

Perry comes to velofix from Bang & Olufsen as the Head of Retail for North America and has previously worked as the Retail Development Manager for Specialized Bicycles. Perry is also the author of Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn from It.

“I’ve always admired velofix for their customer-centric approach and ability to meet the rider whenever and wherever they want,” said Perry. “velofix has a powerhouse team, a great network of operators, and some of the best brand partnerships. I am excited to see where we take this company in the coming years.”

About velofix

Founded with a passion for cycling, Mobile Bike Shop velofix was launched in 2013 by Chris Guillemet, Boris Martin, and Davide Xausa, who all share that passion for cycling and the common belief that bicycles can help change the world.

Featured in the New York Times and recognized on Entrepreneur Magazine’s rankings for Franchise 500, Fastest-Growing Franchises and Top New Franchises of 2017. velofix has also been called, “one of the most impressive mobile franchises,” by Entrepreneur Magazine.

velofix is backed by a team of investors that include Charles Chang (founder of Vega), Jim Treliving (founder and CEO of Boston Pizza International) and MacKinnon, Bennett
and Company Inc., a leading Private Equity firm focussed on mobility, transportation, and smart city companies.

velofix recently Won 2018 Ernst & Young Entrepreneur of the Year (Pacific Region – Emerging)

For more information, visit