velofix partners with ITU Multisport World Championships Festival Penticton 2017
velofix is official Mobile Bike Shop of Penticton 2017.
Penticton, B.C., January 30, 2017 –velofix has been announced as the official Mobile Bike Shop of ITU
Multisport World Championships Festival Penticton 2017. The 10-day event, to be held in August 2017 will
see athletes compete in six separate World Championships: sprint duathlon, standard duathlon, aquathlon,
cross triathlon, aquabike and the coveted global title for long-distance triathlon.
“We are tremendously excited about the addition of velofix to our lineup for ITU Multisport World
Championships Festival,” said Michael Brown, Executive Director, Penticton 2017. “Athletes can be
confident knowing that velofix will be available during the festival for their bike shop needs, and that their
reputation for excellence will ensure they have everything their ride needs before their race.”
The international significance of Penticton 2017 means the region will welcome up to 7,000 athletes,
spectators, media and members of the global triathlon family.
The five world championship races were previously hosted in separate cities on different dates; however,
the International Triathlon Union – the sport’s governing body – has brought all disciplines into a single
venue to create a more exciting event. Additionally, the World Championship event Aquabike will be
contested for the first time next August.
“We are proud to partner with the ITU MultiSport World Championship Festival in Penticton. This is a world
class event bringing athletes from around the globe and velofix Mobile Bike Shops will be there to provide
support all week. We will also provide support to athletes in advance of race week all over North America
as they train and prepare for Penticton,” says CEO and Co-Founder Chris Guillemet.
For more information about Penticton 2017 World Multisport Championships Festival, head to
About Penticton 2017 ITU World Multisport Championships Festival
Penticton 2017 looks to building on the region’s rich history of long-distance triathlon. The 10-day event
will see 4,000 athletes from across the globe compete in four niche multisport events; long-distance
Triathlon, Cross Triathlon, Duathlon and Aquathlon. In addition to thousands of the world’s best triathletes,
the event will also attract thousands of spectators, national officials, triathlon media and members of the
global triathlon family. The city of Penticton will enjoy an economic boost as athletes visit the region to
train in the weeks and months leading up to the race. Penticton 2017 is owned and organized by Michael
Brown and is organized by the Challenge Penticton team, an event known for providing superior athlete
experiences and memorable events.
Founded with a passion for cycling, Mobile Bike Shop fleet velofix was launched in Vancouver in 2012 by
Chris Guillemet, Boris Martin, and Davide Xausa, who all share that passion for cycling and the common
belief that bicycles can help change the world.
Featured in the New York Times and recognized on Entrepreneur Magazine’s rankings for Franchise 500,
Fastest Growing Franchises and Top New Franchises of 2017. velofix has also been called, “one of the
most impressive mobile franchises,” and velonews calls Mobile Bike Shops the #1 Industry Trend in 2017.
velofix has also been featured on CBC’s Dragon’s Den (Canada’s version of Shark Tank), which resulted in
Jim Treliving coming on board as an investor. Charles Chang of Lyra Growth Partners has also invested in
velofix. Currently, 75 franchises operate in every major Canadian market and most key American markets.
velofix has plans to expand to a total of 150 franchises across North America in 2017.