News & Events

Introduced as the first “European style” GranFondo to Sonoma County nearly a decade ago. Today Levi’s GranFondo is the premier ride of it’s type in North America attracting tens of thousands of riders and their families for a truly authentic celebration on two wheels. Now with over 11 routes, Levi’s GranFondo has an adventure for everyone. Including an 8 mile family route, challenging dirt/gravel options, and a massive 116.8 mile route with 10,503 feet of climbing called the “IL REGNO”. The courses showcase legendary terrain and coastal redwood forests previously included in the Coors Classic, and multiple editions of the AMGEN Tour of California. New for 2017 GranFondo Referral Program – Friends receive 15% off and… Read More

Q1. What is your brand's story? Priority Bicycles launched in the summer of 2014 with the mission of making cycling more simple. We noticed that there were lots of innovations happening “upmarket,” but bicycles for recreational riders hadn’t been improved upon in years, and were often complex and difficult to ride. Read More

We have partnered with The Escape Triathlon Series as their Official Bike Support Service Partner for 2017. The Inaugural Escape Triathlon Series is made up of five notable races across North America and offers participants the chance to qualify for the 2018 Escape From Alcatraz Triathlon. Read More

Do you want to get faster? get stronger? go further? become fitter? Then what are you waiting for.. COMMIT TO IT. Let's crush June together. Read More

We are changing the way cyclists receive service and buy bikes, recently hitting and surpassing 100 franchises across Canada and the USA!   Brian Williams, Owner and Operator of velofix Atlanta, decided to jump at the opportunity to purchase multiple territories in the Atlanta region. Read More